What  Brand strategy refresh and campaign for Vimar, a leading multinational in the home automation, wiring, and electrical equipment sector. Vimar is known for its commitment to building a strong relationship between ethics and enterprise, designing and producing in the northeast of Italy with special attention to the value of people.

How  The starting point was a fragmented communication strategy focused on isolated products.

We contextualized the products within realistic spaces inhabited by real people, taking into account three different target audiences. Now architectural and design concepts for residential, hospitality, and industrial environments are used to showcase the brand’s wide product range, emphasizing both design quality and practical applications. It was essential to highlight the availability of solutions for every taste and need.

The introduction of a balloon symbolizes the connection between people and technology. Playful and unexpected, it serves as a distinctive and versatile visual element that adds spontaneity and immediacy to the communication.