What  I’ve always found some satisfaction in the fact that the initials of my name sit right next to each other in the alphabet. Adding designer turned that coincidence into a small wordplay, one I started playing with at a time when I was working through perfectionism and procrastination. Def was born during that phase, as a way to push myself past the need for everything to be perfect and finally create something definitive. Def became an excuse to have fun with a brand identity without client rules, to experiment freely, and to explore new techniques, including photography for the mockups. For the love of the craft.

How  After a few existential crises, inspiration came from the label with the tracklist of a vinyl record. That led to a simple but recognisable and versatile logo. From there, I started playing with the idea that everyday objects could become the logo itself: an earring, a vinyl, even a contact lens or a roll of toilet paper.
Hopefully, after seeing this, you’ll start looking at objects too and wondering whether they could turn into a fuchsia circle.