All I Want
A night of jazz at the museum

What  Visual identity for a charity fundraising concert by a jazz trio, held in a museum in the city of Treviso. The project involved designing visual materials to promote the event. For the client, it was essential to give proper prominence to the artistsโ€™ names โ€” as they are well known within the local jazz scene โ€” in order to attract a wider audience.

How  The visual materials were designed to highlight the trio, using imagery that immediately communicates the music genre: the microphone, saxophone and electric piano all help reveal the jazz sound at first glance, even to those unfamiliar with the artists. The use of yellow, the distinctive colour of [e]DesignFestival, was essential to make the organiser instantly recognisable and to maintain continuity with its well-known cultural identity in the city.

Art Direction + Design  Eva Feletto